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An appointment setter is a telemarketer who cultivates a lead list, can give a persuasive sales pitch for a product to potential clients and then arranges a meeting between a member of the sales team and that client. Appointment setters need to be excellent communicators, know the product or service they're selling and be able to make persuasive connections with people over the phone. Hundreds of companies--from private universities to gutter producers--hire appointment setters.

EW Scripps

EW Scripps and other media companies rely on appointment setters to increase advertising sales, as well as to sell multimedia product campaigns for websites.

EW Scripps publishes 14 daily and community newspapers and 10 broadcast television stations. It also is the parent company of a wire service and United Media, a syndicated cartoon and features service.

AT&T

AT&T and other telephone companies use appointment setters to contact potential clients in order to sign up for new services, including home and business telephone connections, Internet connections, cell phone plans and even digital television subscriptions.

AT&T is one of the largest U.S. wireless providers and provides access for the most wireless and broadband Internet subscribers in the United States.

ADT

Security companies like ADT hire appointment setters to make outgoing phone calls to both potential residential and commercial clients to set up appointments for sales representatives or system installers.

ADT is the largest security company in the world, providing security systems, services and solutions to more than five million homes and more than two million businesses and government buildings worldwide.

Transworld Systems

Appointment setters working for Transworld Systems or other debt-recovery companies call hundreds of other companies (who accept checks or credit) and convince those companies to allow Transworld to help them recover bad debt or past-due accounts.

Many companies write off bad debt or past-due accounts, but Transworld and other debt-collection agencies can sometimes recover part or all of the money owed.

Transworld is considered a leader in the debt collection business within the United States. More than 60,000 companies currently use Transworld for bad debt and past-due account collection.

Blackburn Group

The Blackburn Group and other risk and claim management companies use appointment setters to aggressively sell structured settlement, claim management and other insurance-related products and services.

The Blackburn Group provides risk and claim management for financial institutions, brokers, actuaries and the self insured. It currently manages $160 billion in assets all over the world.